According to a survey by Career Builder:
- 70% of employers use social networks to screen potential job candidates (up from just 11% in 2006!)
- 57% said they would be less likely to hire a candidate who they couldn’t find on social media
- 54% did not hire a candidate because of what they found on their social media profiles
Now, this is huge!
Admittedly, I can’t say if these figures would be exactly the same for English Language Teaching (ELT) – if you’re responsible for hiring, let me know how often you check candidates on social media – but if these stats are anything to go by, I think we can safely assume that a lot of of ELT recruiters will look you up on social media.
This means that at least 1 in 2 employers you send your CV to, will look at your social media profile.
What are these employers looking for? According to Career Builder:
- 61% are looking for information that backs up candidate’s qualifications and skills for the job
- 50% want to find out whether you present yourself professionally online
And the employers aren’t just using social media. Two in three will use a simple google search to find out more about you. And when they do…
What will they find?
Will they find something that convinces them that you’re precisely the candidate they’re looking for?
Or to the contrary, will they find something that completely puts them off and makes your CV land in the bin?
- for 39% of employers, posting inappropriate things on social media is a reason not to hire you
- 27% said the same thing about poor communication skills
- while 22% thought that an unprofessional social media name was more than enough not to hire you!
Whether we like it or not, social media will be used by the potential employer.
So it is vital that as a non-native speaker teacher you create a professional-looking profile that attracts the recruiters’ attention, showcases your skills and focuses on your expertise.
- 44% of the employers surveyed by Career Builder said that they decided to hire someone BECAUSE of what they found on their social media profile
- 38% highlighted the importance of information that supported the candidate’s qualifications or skills
- 37% mentioned communication skills
- while 36% emphasised a professional-looking social media profile.
And this is especially vital if you want to get TEFL jobs as a ‘non-native speaker’ since the recruiter is likely to be 4x as critical. So you need to be really convincing.
That’s why in this video I’m going to show you exactly how you can harness the power of social media to increase your chances of getting hired as a ‘non-native speaker’ teacher.
In this video I looked mostly at FB and Twitter, but if you want to up your LinkedIn game to get TEFL jobs as a non-native speaker teacher, then you should watch this video, where I share with you my top tips to a LinkedIn profile that is guaranteed to boost your chances of getting hired as a non-native speaker teacher.
So, over to you:
How does your social media profile look? Which tips from the video could you apply in practice?
I would love to hear from you, so drop a comment below the post. And do share your social media profile, so we can connect and help each other.
And, for those who would like to learn more…
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